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Lancôme DTC (L'Oréal)

Lancôme DTC (L'Oréal) Facebook Ads

lancome.com

Also known by: lancome.com

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About Lancôme DTC (L'Oréal)

Lancome moved premium beauty into owned digital channels via Lancome.com with ModiFace virtual try-on, Genifique Advanced Serum subscription sets, and luxury editorial campaigns featuring Zendaya and Julia Roberts. The DTC strategy replicates the department store consultation experience in a direct-purchase environment. Also searched as Lancôme.