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See all ads on AdLibrary →Lake Pajamas is an Atlanta-based DTC sleepwear brand founded in 2014 by Maur Rolfes and Erin Duffin. The brand focuses on elevated everyday pajamas in classic prints and colorways, positioning each product as an ideal gift for key occasions. A disciplined seasonal paid search strategy and strong gifting-season email cadence have built a loyal repeat-purchase customer base. Also searched as Lake.
