Discover IT Cosmetics DTC (L'Oréal)'s top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →IT Cosmetics was founded in 2008 by Jamie Kern Lima and acquired by L'Oréal in 2016 for $1.2B. Built on QVC with skincare-infused makeup, it is known for the CC+ Cream and a science-backed confidence narrative. Operates DTC via itcosmetics.com.
