Discover Il Makiage's top-performing TikTok ads. Analyze creatives, messaging, and campaign performance.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Il Makiage is a New York-based DTC cosmetics brand founded by Oran Holtzman and Shiran Holtzman-Erel in 2018 under Oddity Inc. The brand's PowerMatch AI quiz matches consumers to their exact foundation shade online, paired with a try-before-you-pay model that dramatically reduces the primary barrier to online cosmetics purchase.
