Copenhagen design house rooted in 1967, now a global luxury brand under Jacob Gubi Olsen—known for iconic archival re-editions and bold contemporary commissions.
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See all ads on AdLibrary →Gubi is a Copenhagen design house with roots to 1967, transformed under Jacob Gubi Olsen's leadership from 2001 into a global luxury brand. Known for strategic re-editions of archival masters including Pierre Paulin and Greta M. Grossman alongside contemporary commissions, Gubi has built a premium global presence with offices in Copenhagen, New York, London, Dubai, and Shanghai.
Gubi's paid media operates at the luxury end of design—campaigns feature the brand's signature tension between archival prestige and contemporary ambition. Interior photography at a cinematic quality and globally relevant designer collaborations give Gubi campaigns an authority that resonates with premium interior design consumers and trade specifiers alike. See Gubi's ad archive at AdLibrary.
Instagram showcases Gubi's premium aesthetic through dramatic product photography and aspirational interior installations. Trade marketing targets architects and interior designers who specify Gubi pieces for high-end residential and hospitality projects. Design fair investments at Milan, Maison&Objet, and 3daysofdesign amplify brand reach efficiently.
Core themes: archival design prestige, bold contemporary vision, luxury materiality, and global design culture. Copy carries intellectual weight appropriate to the premium design audience. Archival re-edition launches frame history as living design; contemporary commissions signal ambition and cultural currency.
Gubi's transformation from family furniture business to global luxury design brand under Jacob Gubi Olsen's leadership is one of Scandinavian design's great modern brand-building stories. Their lesson: strategic curation—which archival designs to re-edition, which contemporary designers to commission—is itself a form of brand communication that positions the house as a cultural arbiter, not just a manufacturer.
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