Interior designers and architects choose products for other people's homes, hotels and offices. They care about design provenance, finish quality, lead times and whether a piece holds up in a real project. This directory covers design houses and marketplaces such as Muuto, Gubi, Kartell, Cappellini, Magis and Saatchi Art. Their ads sit between trade credibility and homeowner desire, since many of these brands also sell to design-minded consumers. Studying them shows how premium design is positioned to people who judge by taste and detail.
They choose furniture and lighting for residential, hospitality and commercial projects.
Designer names, heritage and award recognition carry real weight.
Materials, finishes, dimensions and availability decide whether a piece makes the shortlist.
Many brands also reach homeowners who want original art and iconic pieces.
They browse Instagram and design media for references before they ever contact a brand.
&Tradition is a Copenhagen design brand founded in 2010 that licenses and reissues works by iconic Scandinavian designers including Arne Jacobsen and Verner Panton alongside ambitious new commissions by contemporary designers. The brand operates at the premium end of the design market with strong trade and consumer distribution.
Audo Copenhagen was formed in 2023 through the merger of two well-established Danish design brands: By Lassen and Menu (which had roots to 1978 under the name Danish Steel House). The combined brand brings together both companies' design archives and global distribution under the unified Audo Copenhagen identity. Also searched as Audo.
Cappellini is an Italian high-end contemporary furniture brand founded in Cantù in 1946, now part of the Poltrona Frau Group (owned by Haworth). Under the curation of Giulio Cappellini, the brand built an extraordinary design portfolio working with Jasper Morrison, Tom Dixon, Marc Newson, and Konstantin Grcic, targeting architects, interior designers, and design collectors.
Driade is an Italian luxury furniture and design brand founded in Piacenza in 1968 by Enrico Astori, Antonia Astori, and Adelaide Acerbi. Known for collaborations with Philippe Starck, Ron Arad, and Fabio Novembre, Driade operates as a creative laboratory fusing furniture and contemporary art. It is now owned by ItalianCreationGroup, an Italian luxury home design holding company.
Gubi is a Copenhagen design house with roots to 1967, transformed under Jacob Gubi Olsen's leadership from 2001 into a global luxury brand. Known for strategic re-editions of archival masters including Pierre Paulin and Greta M. Grossman alongside contemporary commissions, Gubi has built a premium global presence with offices in Copenhagen, New York, London, Dubai, and Shanghai.
Kartell is an Italian design brand founded in Noviglio in 1949 by Giulio Castelli, pioneering the use of industrial plastics in premium design furniture. Known for the Louis Ghost Chair by Philippe Starck and La Marie transparent chair, Kartell has elevated plastic to a luxury material through collaborations with world-renowned designers and a global DTC and boutique retail presence.
Magis is an Italian design brand founded in Motta di Livenza in 1976 by Eugenio Perazza, known for producing award-winning design objects and furniture in collaboration with designers like Konstantin Grcic, Jasper Morrison, and Stefano Giovannoni. The Chair_One, launched in 2004, is one of the most recognised contemporary design objects globally and part of major museum collections.
Maxalto is the luxury furniture line of B&B Italia, founded in 1975 and headquartered in Novedrate, Como. Designed primarily by Antonio Citterio, the collection draws on neoclassical Italian architectural forms — columns, fluting, tufted upholstery — executed with the manufacturing precision B&B Italia is known for. Distribution spans flagship boutiques in Milan, Paris, London, and New York, plus a global network of authorized dealers and the interior-designer trade channel.
Muuto is a Copenhagen design brand founded in 2006 by Kristian Byrge and Peter Bonnen, built around a 'new perspective' (Muuto in Finnish) on Scandinavian design. The brand achieved significant global scale before being acquired by Knoll for $300 million in 2018, making it one of the most notable Scandinavian design brand acquisitions.
Nuura is a Copenhagen lighting brand founded in 2017 by designer Sofie Refer, Nadia Lassen, and Peter Østerberg. The brand creates versatile nature-inspired lighting collections for both private and public spaces, rooted in Danish design traditions and inspired by Nordic nature.
Poltrona Frau is an Italian luxury leather furniture manufacturer founded in Tolentino, Marche in 1912 by Renzo Frau. The brand is renowned for its Pelle Frau leather, a proprietary vegetable-tanned leather used in both its residential furniture and in the interiors of Ferrari, Maserati, Porsche, and Bentley automobiles. Now part of the Haworth Group via its acquisition of the Cassina Group, Poltrona Frau operates mono-brand showrooms globally and sells through the interior-designer trade channel. Also searched as Poltrona.
Saatchi Art is a Los Angeles-based online art marketplace founded in 2006, acquired by Leaf Group in 2014. The platform represents 80,000+ emerging artists globally, offering original paintings, prints, photography, and sculpture at all price points. Saatchi Art positions itself as an accessible alternative to traditional gallery gatekeeping. Also searched as Saatchi.
Soltech Solutions is a Grand Rapids, Michigan DTC brand founded around 2016 that produces designer full-spectrum grow lights. Their pendant-style fixtures are engineered for plant health but styled as premium interior lighting, attracting design-conscious plant parents who refuse to sacrifice aesthetics for horticulture. Also searched as Soltech.
Design advertising is visual first. Muuto and Gubi lean on styled interiors, Scandinavian restraint and reissued classics, so the ad reads like an editorial spread. Kartell, Cappellini and Magis highlight icons and collaborations with named designers, treating furniture as cultural objects. The creative suggests taste instead of shouting an offer. For professionals, the message often shifts to usability in projects: materials, collections that work together, contract suitability and the ability to source reliably. Look for ads that show a piece in a hospitality or commercial setting, because they signal a trade audience. Saatchi Art runs a different play. It is a marketplace, so ads focus on discovery, original artwork and the ease of buying art online. That speaks to decorators and homeowners who want something unique for a space. When researching, notice format choices. Carousels of room scenes, close-ups of finishes, designer portraits and short motion clips are common. Check how each brand mixes lifestyle imagery with product detail, and how often it highlights new collections versus classics. That balance tells you whether the target is inspiration, shortlisting or conversion.
Professionals buy on trust and fit. A piece must look right, but it must also be dependable: the finish must match the sample, the delivery must be on time and the brand must stand behind it. Ads that nod to these concerns, through craftsmanship stories, material close-ups and project imagery, build confidence. Provenance also persuades. Heritage, designer collaborations and recognized icons give a specifier something to point to when presenting to a client. Brands like Cappellini and Magis lean into this, while Gubi emphasizes reissued modern classics. Tone should respect expertise. Avoid hype or discount language aimed at professionals; they respond to clarity, quality and consistency. Offers, if used, are better framed as access to samples, catalogs or collections than as price cuts. Mistakes to avoid: generic stock interiors, over-polished imagery that hides real detail, and one message for both trade and consumer. Separate the two audiences where possible, and study how these brands handle the overlap between designers and design-minded homeowners.
Examples include Muuto, Gubi, Kartell, Cappellini and Magis for furniture and lighting, plus Saatchi Art for original artwork. Many also appeal to design-minded homeowners, so their ads blend trade credibility with consumer desire. Each brand takes a different angle, so comparing their creative side by side shows which hooks, offers and formats fit each part of this audience.
They rely on editorial interiors, close-ups of finishes, designer collaborations and iconic pieces. The tone is aspirational and detail-focused, with fewer discount offers than mass furniture retail. Compare several brands in AdLibrary to see which hooks, proof and offers repeat across their ads, then adapt the pattern to your own product and audience.
Yes, often through visuals that suit both trade and consumers, such as project imagery and collection launches. Check ads for hospitality or commercial settings to spot trade-focused creative. Compare several brands in AdLibrary to see which hooks, proof and offers repeat across their ads, then adapt the pattern to your own product and audience.
Search a brand like Muuto or Gubi in AdLibrary, then compare their Instagram and Facebook creative, formats and launch campaigns. Filter by platform and sort by how long an ad has been running, since long-running ads often point to hooks and offers a brand keeps funding. Save the best examples to a swipe file for reference.
Search and save ads from every brand above across Facebook, Instagram, TikTok and more.
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