Copenhagen design brand founded in 2002 by Mette and Rolf Hay—making quality furniture and accessories design accessible globally, now part of MillerKnoll.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →HAY is a Copenhagen design brand founded in 2002 by Mette and Rolf Hay with a mission to make well-designed furniture and accessories accessible. The brand partnered with leading global designers and achieved significant international distribution. MillerKnoll became majority owner in 2019 following a 2018 equity investment.
HAY's paid media leads with the democratic design proposition: great design that doesn't require a luxury budget. Their visual identity—bright colour accents, playful forms, Danish clean lines—is immediately recognisable and performs strongly on image-driven platforms. The MillerKnoll partnership enables global campaign scale. Browse HAY's active ads at AdLibrary.
Instagram drives design discovery, where HAY's colourful product photography and room-setting content attract interior design enthusiasts globally. Pinterest is an important supplementary channel for home-category discovery. Facebook campaigns support seasonal promotions and trade audience outreach. The brand's DTC webshop converts design interest into direct sales efficiently.
Core themes: democratic design, colour and joy in everyday objects, collaboration with leading designers, and quality materials. Copy is concise and confident—HAY lets product design speak. New designer collaboration announcements and seasonal colour collection drops are key content moments.
HAY's rapid global growth demonstrates how a clear democratic positioning—great design for everyone—combined with strong visual identity creates a highly scalable DTC and wholesale model. Their designer collaboration strategy (rather than pure house-design) provides continuous product news and co-branded PR opportunities that sustain media coverage cost-efficiently.
Searching for HAY? Whether you type HAY ads, HAY Meta ads, HAY TikTok ads, HAY Google ads, or see all HAY ads — this page surfaces every active and historical HAY creative we have indexed. Browse the full archive at HAY ad library. Related queries: HAY ads, HAY ad library, see all HAY ads, browse HAY ads, find HAY ads, where to see HAY ads, HAY Meta ads, HAY Facebook ads, HAY Instagram ads, HAY TikTok ads, HAY Google ads, HAY YouTube ads, Mette Hay HAY ads, Rolf Hay HAY ads.
