Discover Frank Body's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →Frank Body is a Melbourne coffee-scrub brand founded in 2013 by five co-founders. It pioneered Instagram UGC marketing — asking customers to post with #thefrankeffect — before the playbook existed, building an 8-figure DTC business. The brand now sells globally through its own site, Sephora, and Target USA. Also searched as Frank.
