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See all ads on AdLibrary →Deliciously Ella began as Ella Mills's personal wellness blog in 2012 after she changed her diet to manage a chronic illness. By 2015 she had partnered with husband Matthew Mills to build a food business, launching retail products in 2016. The brand was acquired by Swiss food group Hero Group in September 2024 at a reported £35m valuation. Also searched as Deliciously.
