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See all ads on AdLibrary →Daring Foods is a plant-based chicken brand founded in 2018 by Ross Mackay and Eliott Kessas, originally in the UK and expanded to the US. The brand makes whole-cut plant-based chicken pieces designed for cooking rather than processed-style nuggets. With Serena Williams among its investors and distribution at Whole Foods and Kroger, Daring targets health-conscious and flexitarian consumers. Also searched as Daring.
