Discover Cider's top-performing TikTok ads. Analyze creatives, messaging, and campaign performance.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Cider is a China-based DTC fashion brand founded in 2020 by Wayne Jiang and Fenco Lin. It targets Gen Z women with sub-$30 trend-reactive drops delivered through TikTok creator seeding, Instagram haul content, and viral styling campaigns. Positioned as a more curated alternative to Shein, Cider builds community through aesthetic coherence and creator co-ownership, raising $140M in Series B funding by 2022.
