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Affluent ethical-minded shoppers buying fair trade luxury sheets.
B2C · Mostly women · Ages 35-44, 45-54 · Premium · 201-1000 employees · Mid-market
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See all ads on AdLibrary →Boll & Branch pioneered Fair Trade certified luxury bedding, tracing every sheet from Indian cotton field to consumer. Co-founded by Scott and Missy Tannen in 2014, the brand built awareness through radio and podcast advertising before most DTC brands discovered the channel. Also searched as Boll.
