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See all ads on AdLibrary →Beli was founded in 2018 by Joni Hanson Davis in Kirkland, Washington. The brand addresses both partners in the fertility journey — offering separate prenatal formulas for men and women — a differentiating move in a category that overwhelmingly markets to women only. Beli launched the first modern male prenatal vitamin in 2019, expanding to women's formulas in 2021.
