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Young women shopping affordable occasionwear and social-first fashion.
B2C · Mostly women · Ages 18-24, 25-34 · Budget · 51-200 employees · Mid-market
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See all ads on AdLibrary →Beginning Boutique is a Brisbane DTC women's fashion brand founded by Sarah Timmerman in 2010, initially as a teenage eBay store. Known for affordable occasionwear and early Instagram shoppable post adoption, it built a loyal customer community through social-first marketing and founder-led authenticity. Also searched as Beginning.
