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See all ads on AdLibrary →Beardo is an Ahmedabad-based men's grooming brand founded in 2015 by Ashutosh Valani and Priyank Shah. India's first dedicated beard grooming brand, Beardo popularised beard oil, beard wax, and full beard care routines among young Indian men. The brand was acquired by Marico — first a 45% stake in 2017, then full 100% acquisition in 2020.