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Households buying everyday pasta and sauces.
B2C · Ages 25-34, 35-44, 45-54 · Mid-market · 10000+ employees · Global brand
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See all ads on AdLibrary →Barilla is a Parma-based Italian food group founded in 1877 by Pietro Barilla, producing pasta, sauces, breadsticks, and baked goods. The world's largest pasta producer, Barilla has pioneered a branded-content and DTC channel strategy that turns Italian food culture into a continuous acquisition and loyalty platform.
