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See all ads on AdLibrary →Bailey Nelson was founded in 2012 by Nick Perry and Peter Winkle in Bondi Beach, Sydney. The brand disrupted traditional Australian optometry with transparent, inclusive pricing for prescription eyewear and stylish frames. Bailey Nelson now operates stores across Australia, New Zealand, Canada, and the UK, combining a DTC web channel with physical optical retail to compete directly with Specsavers and traditional optometrists. Also searched as Bailey.
