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Culturally aware New York streetwear fans who value collaborations and Latin NYC identity.
B2C · Mostly men · Ages 25-34, 35-44 · Premium · 11-50 employees · Startup
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See all ads on AdLibrary →Awake NY is a New York streetwear label founded in 2012 by Angelo Baque, the former brand director of Supreme. The brand fuses sport, art and Latin New York culture into a cohesive identity, with high-credibility collaborations with New Balance, Timberland and Merrell supplementing an organic-first growth approach built on Baque's industry reputation. Also searched as Awake.