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See all ads on AdLibrary →Asics was founded in Kobe in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd. The name ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano' (Sound Mind in Sound Body). The brand is a global leader in running footwear, known for Gel cushioning technology, and operates a growing DTC business alongside premium sub-brand Onitsuka Tiger.
