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Professional women who want technical, wrinkle-resistant clothing for work and travel.
B2C · Mostly women · Ages 25-34, 35-44 · Premium · 51-200 employees · Small business
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See all ads on AdLibrary →Aday is a London-based DTC women's apparel brand founded in 2014 by Nina Faulhaber and Meg He. It creates wrinkle-resistant, technical travel clothing for professional women, and has built a significant organic acquisition channel through editorial SEO content targeting 'what to wear' and packing search queries.