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See all ads on AdLibrary →Waterloo Sparkling Water was founded in 2017 in Austin, TX by Jason Shiver and Will Dowd. The brand positions against LaCroix by offering bolder, more pronounced natural flavors at the same zero-sugar, no-artificial-ingredient profile. Waterloo reached Costco and achieved national distribution at Whole Foods, Target, and Walmart. Also searched as Waterloo.