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See all ads on AdLibrary →Warby Parker is the brand that defined the DTC movement, founded in 2010 by four Wharton students. Its home try-on program, buy-a-pair-give-a-pair mission, and witty brand voice set the template that dozens of DTC brands followed. Now a public company with hundreds of retail stores, Warby Parker remains the category-defining DTC eyewear brand. Also searched as Warby.
