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See all ads on AdLibrary →VIOLETTE_FR was founded in 2021 by award-winning French makeup artist Violette Serrat with $2.75M in seed funding. Hero products include Boum-Boum Milk facial mist and Bisou Balm sheer lipsticks. Following Series A and B rounds, the brand expanded into Sephora, Liberty London, and Le Bon Marché.