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See all ads on AdLibrary →Vacation Inc is a Miami-based sunscreen brand launched in April 2021 as a spin-off of the music streaming service Poolside FM. The brand built an entire retrofuturist 1980s resort universe around SPF products — complete with a fictional backstory, vintage-inspired packaging, and a brand voice that reads like a lost travel magazine from 1983. The launch generated $50,000 in first-day sales with no paid advertising, driven entirely by editorial press and the viral novelty of its aesthetic. By 2025, Vacation had grown to an estimated $80 million brand, entering Ulta Beauty and expanding its product line while maintaining the distinctive creative identity that made it famous.
