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See all ads on AdLibrary →Twice (smiletwice.com) is a DTC oral care brand founded in 2018 by dentist siblings Cody and Julian Levine and musician Lenny Kravitz, born from a dental mission trip to the Bahamas. The brand offers plant-powered, dentist-formulated toothpaste, mouthwash, and whitening products via DTC subscription, donating 10% of profits to the GLO Good Foundation. Also searched as Twice.