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See all ads on AdLibrary →Tony's Chocolonely was founded in 2005 by Dutch TV journalist Teun van de Keuken as a protest brand against child slavery in West African cocoa. It grew to 18% Dutch market share and $162M revenue (2023) through mission-led DTC. The unequally divided bar — mirroring unequal cocoa value distribution — is one of the most discussed packaging designs in marketing. Also searched as Tony's.
