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See all ads on AdLibrary →The Sill was founded in New York in 2012 by Eliza Blank with $20,000 raised on Kickstarter — the first DTC houseplant brand. The company delivers potted plants in branded planters with care guides and operates retail studios alongside its DTC website and subscription service. Backed by Brand Foundry Ventures and Raine Ventures, The Sill pioneered the category that Bloomscape, Leon & George, and Lively Root now compete in. Also searched as The.