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See all ads on AdLibrary →The Outset is a minimalist clean skincare brand co-founded by Scarlett Johansson and Kate Foster, launched March 2022. Positioned around the idea of a simple, restorative starting point for any skincare routine, it entered Sephora and Goop within two months and reported 999% growth in 2025, establishing itself among the fastest-growing celebrity beauty brands. Also searched as The.
