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See all ads on AdLibrary →Taika (Finnish for 'magic') is a San Francisco-based RTD coffee brand founded in 2020 by Michael Sharon and Kal Freese. The brand makes oat milk lattes and black coffees infused with adaptogens including ashwagandha, lion's mane, and L-theanine. Oscar-winning filmmaker Taika Waititi joined as creative chief in 2023, elevating the brand's cultural positioning.
