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Smashbox DTC (ELC)

Smashbox DTC (ELC) Instagram Ads

smashbox.com

Also known by: smashbox.com

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About Smashbox DTC (ELC)

Smashbox Cosmetics is a US makeup brand founded in 1996 by Dean and Davis Factor (great-grandsons of Max Factor) inside their Smashbox Studios photography studio in Culver City. Acquired by Estée Lauder in 2010, it is known for its primer category leadership and photo-ready performance. Also searched as Smashbox.