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See all ads on AdLibrary →Saddler was founded in 1986 and is headquartered in Kungsbacka, a Swedish coastal town with craft commercial traditions dating to 1658. The brand draws on equestrian saddlery heritage to position leather bags, belts, and accessories as products where genuine craft meets contemporary style. Saddler controls production chain relationships — specifying tanning chemistry and labour conditions — and sells through DTC, premium boutiques, and Scandinavian retailers. The brand occupies the accessible-premium segment: real leather quality and craft storytelling at price points below luxury fashion house accessories. Also searched as Saddler.