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See all ads on AdLibrary →Replay is an Italian premium denim and casualwear brand founded in Asolo, Treviso in 1978 by Claudio Buziol. The brand is known for premium washed and distressed denim, a strong omnichannel retail presence across Europe, and a consistent youth-music-and-sport positioning. Replay has long been a sponsor of tennis tournaments (Replay Rocks the Open) and music events, giving it a brand personality that extends beyond denim into youth lifestyle. Family-owned and based in the Veneto denim district.