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See all ads on AdLibrary →R.E.M. Beauty is a Los Angeles-based color cosmetics brand launched by Ariana Grande in November 2021. Named after her single 'R.E.M.,' the brand features a space-age aesthetic with extraterrestrial packaging and intergalactic color palettes. Multiple products sold out on launch day, driven by Grande's massive global fanbase and the visual distinctiveness of the brand's UFO-inspired campaign imagery. R.E.M. Beauty expanded into Ulta Beauty retail and has broadened its range to include fragrance-adjacent products. The brand targets Grande's core demographic — beauty consumers 18–30 who value bold color and distinctive aesthetics — with a mix of fan-driven organic demand and performance marketing. Also searched as R.E.M..
