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See all ads on AdLibrary →Refy Beauty is a London-based beauty brand co-founded in November 2020 by model and influencer Jess Hunt and entrepreneur Jenna Meek. The brand launched with a single Brow Sculpt gel designed to replicate the brow lamination salon look at home, which went viral on TikTok and Instagram and sold out repeatedly in its first months. Refy's aesthetic — soft, editorial, 'your face but better' — resonated with a generation of consumers moving away from heavily contoured makeup toward natural-enhancement beauty. The brand has since expanded into lip, face, and body products while maintaining a disciplined product line and the same minimalist visual language that drove its initial viral success. Also searched as Refy.
