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See all ads on AdLibrary →Rabbit is a Los Angeles AI hardware startup founded in 2022 by Jesse Lyu that launched the R1 pocket device at CES 2024. Priced at $199 with no subscription, the R1 runs a Large Action Model (LAM) designed to operate apps on behalf of users. Despite massive initial pre-order demand, post-launch reviews were mixed, and the brand continues iterating via software updates.