Discover Purelei's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Young women attracted by influencer-led Aloha-style affordable jewelry.
B2C · Mostly women · Ages 18-24, 25-34 · Budget · 51-200 employees · Mid-market
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See all ads on AdLibrary →Purelei was founded in 2016 in Mannheim by Alisa, Freddy, and Etienne, inspired by Hawaiian culture and the Aloha lifestyle. The brand makes recycled stainless steel jewellery and achieved €60M+ revenue almost exclusively through a masterfully executed Instagram influencer strategy with 50,000+ campaigns.
