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See all ads on AdLibrary →Pronovias is a Barcelona-based bridal fashion brand founded in 1964 by Alberto Palatchi, building on the Palatchi family's Barcelona textile business dating to 1922. The brand pioneered ready-to-wear bridal fashion in Spain and became a global leader with showrooms in fashion capitals worldwide. Pronovias was acquired by BC Partners in 2017 and has invested heavily in DTC e-commerce and digital brand-building to complement its physical showroom and wholesale bridal boutique network. It is best known for its annual showcase at Barcelona Bridal Fashion Week, a global media moment that anchors the brand's annual advertising cycle.
