Discover Procter & Gamble DTC (P&G Shop)'s top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →Procter & Gamble launched PGShop.com during the COVID pandemic to sell Tide, Gillette, Pampers, and other household brands directly to consumers. The initiative built P&G's first-party data infrastructure and reduced dependency on mass retail, complementing brand-level DTC efforts like Gillette on Demand and Tide subscription. Also searched as Procter.
