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See all ads on AdLibrary →Pompeii Brand is a Madrid-based footwear and lifestyle brand founded in 2014 by four university friends — Cosme Bergareche, Nacho Vidri, Jaime Garrastazu, and Jorge Vidri — who pooled €18,000 and started selling sneakers from a van. The brand built its following through community-first marketing, influencer co-creation, and a drop culture model that created genuine scarcity and purchase urgency among Spanish Gen Z consumers. With five stores across Spain and global e-commerce, Pompeii operates as a lifestyle brand anchored in the concept of 'walking' as constant movement — physical, mental, and cultural. Also searched as Pompeii.
