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See all ads on AdLibrary →Pinsy Shapewear was founded in 2020 by Ratchel Pinlac in Los Angeles. It went viral on TikTok on launch day—a 4-second video showing the bodysuit draped over a bench accumulated 1M+ views and sold out inventory. The brand's 'made to be seen' positioning treats shapewear as outerwear. Also searched as Pinsy.