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See all ads on AdLibrary →Pinko is an Italian accessible-luxury womenswear brand founded in Fidenza, Parma in 1980 by Pietro Negra and Cristina Rubini. The brand is internationally known for the Love Bag — a structured shoulder bag with a distinctive swallow-clasp — which achieved viral status through systematic influencer gifting and has become one of Italy's most imitated handbag designs. Pinko sells through mono-brand stores, a strong DTC e-commerce, and premium department store wholesale across Europe and Asia.