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See all ads on AdLibrary →Piglet in Bed is a British DTC bedding brand founded in 2017 by Emily Metcalfe and Oliver Shepherd in London. The brand sells stonewashed linen bedding and pyjamas in a distinctive pastel and earthy palette, using editorial-quality lifestyle photography as its primary marketing asset. The brand has expanded from a UK DTC model into the US market. Also searched as Piglet.