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See all ads on AdLibrary →Petit Bateau is a French heritage brand founded in Troyes in 1893 by Pierre Valton. Famous for inventing the modern underwear T-shirt hemline in 1918, the brand has expanded from children's basics into a full family fashion offering with a notable adult cult following. It is owned by the Rocher Group (Yves Rocher) and operates globally through boutiques and DTC e-commerce. Also searched as Petit.