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See all ads on AdLibrary →Parfois is a Portuguese fast-fashion accessories brand founded in Porto in 1994. Operating in the jewellery, bags, scarves, and belts segment, Parfois competes with Zara's accessories range and H&M accessories through rapid trend interpretation and shelf speed. The brand operates 1,000+ stores in 70+ countries and has a growing DTC e-commerce, supported by a large-scale influencer gifting programme and high-frequency Meta paid social advertising.
