Discover Onsen's top-performing Google/AdMob ads. Analyze creatives, messaging, and campaign performance.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Onsen was founded in New York in 2017 by Shane Monson, who drew on his Japanese heritage to reimagine the bath towel using waffle-weave construction and Supima cotton for rapid drying and permanent softness. Launched on Kickstarter, the brand grew to Amazon and retail distribution before being acquired by Pattern Brands in September 2022. The towels are manufactured at what Monson describes as the world's most advanced textile mill.
