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Ethical-minded women seeking minimalist organic underwear.
B2C · Mostly women · Ages 25-34, 35-44 · Premium · 11-50 employees · Small business
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See all ads on AdLibrary →NICO Underwear was founded in Brisbane in 2012 by Lis Harvey. The brand is Australia's first underwear label to achieve Ethical Clothing Australia accreditation—the longest-standing accreditation of any Australian brand in the category. NICO uses GOTS-certified organic cotton and plant-dyeing techniques to produce minimalist, sustainable everyday underwear. Sold DTC at nicounderwear.com and through The Iconic. Also searched as NICO.
