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See all ads on AdLibrary →NEOM Wellbeing (originally NEOM Organics) was co-founded in 2005 by journalist Nicola Elliott and Oliver Mennell, taking its name from the founders' initials. Starting with four natural-wax candles, the brand grew into a complete wellbeing product range addressing sleep, stress, and energy through the science of scent. It is backed by Piper Private Equity and sold through DTC, John Lewis, Boots, and global spa partners. Also searched as Neom.