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Mainstream shoppers seeking aluminum-free deodorant at accessible prices.
B2C · Ages 25-34, 35-44 · Mid-market · 201-1000 employees · Enterprise
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See all ads on AdLibrary →Native is a San Francisco-based aluminum-free deodorant and personal care brand founded in 2015 by Moiz Ali. Built entirely through DTC and Facebook advertising without venture funding, it sold to Procter & Gamble for $100M in 2017 — one of the landmark DTC acquisitions — and has since expanded to retail nationwide.
