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Minimalist

Minimalist Facebook Ads

beminimalist.co

Also known by: beminimalist.co

Discover Minimalist's top-performing Facebook ads. Analyze creatives, messaging, and campaign performance.

Platform pages:Facebook

Who Minimalist targets

Ingredient-conscious Indians in their 20s-30s who want active-led skincare at accessible prices.

B2C · Ages 18-24, 25-34 · Budget · 201-1000 employees · Mid-market

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About Minimalist

Minimalist (Be Minimalist) is a Jaipur-based DTC skincare brand founded in 2020 by Mohit and Rahul Yadav. Modelled on The Ordinary's clinical transparency ethos, it offers actives like niacinamide, retinol, and vitamin C at accessible Indian price points, scaling rapidly through Nykaa and Amazon.