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See all ads on AdLibrary →Mielle Organics was founded in 2014 by Monique Rodriguez in Chicago. The Black-founded natural hair care brand achieved massive TikTok virality with the Rosemary Mint Scalp & Hair Strengthening Oil before Procter & Gamble acquired the brand in 2023. Available at Target, Walmart, CVS, Ulta, and DTC. Also searched as Mielle.